95
ALL CATEGORIES
3
Book Collection
1
Business
6
Interesting Finds
10
Learnings
11
Mumblings
3
Photography
15
Quotes
47
Thoughts
1
Workflow & Productivity

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Sensation 1st keynote by @JuliaWhiting3 content must serve a purpose, giveback, be authentic & personal#adtechANZ pic.twitter.com/KDOBc6laak

— Stewart Barrett (@stewface) March 15, 2016 New York Times - Creating cut through with compelling content - The art of story telling through "brand studio" stories that influence the influential Native advertising lets you reach unique niche audiences - get placed within topical pieces Let brand give something back to their audience.   <blockquote class="twitter-tweet" data-lang="en">

End of interruptive marketing - Global growth of ad blocking is 41% 2014-15#adtechANZ @nytimes pic.twitter.com/4xZqEr00hv

— Stewart Barrett (@stewface) March 15, 2016   Proliferation of content End of interruptive marketing Global growth of ad blocking is 41% 2014-15 Audience expects marketing to be integrated $313 billion spend by 2020 on content marketing 30% of budgets spent on content marketing - 77% B2C and 76% B2B The future of content marketing Hero / core > always on programming Distribution Brand alignment Context    

Mumblings

Foxtel / tubemogul Must be a better way to commuiuncate with customers - set a vision 3 years prior and key partners to help us make it to our goal. Foxtel - wanted to understand how they buY their digital media - better way to do this to reach our customers and prospects more effectively. $150k to $50 per week in display spend with an increase in conversions

Foxtel - Taking control of the data What model do you use? If you had your time again would you do things differently - Take all stakeholders along with the journey, Make sure to bring the IT department with you slow uptake in that department.   <blockquote class="twitter-tweet" data-lang="en">

$150k week to $50k and increased #conversion Why you bring media buying in house @Foxtel @TubeMogul #adtechANZ pic.twitter.com/rVxuwid1lc

— Stewart Barrett (@stewface) March 15, 2016    

Mumblings

The agile enterprise - decisions made in near real time. Data is silo'd You might get information all feeding into the one channel so you can make quick decisions You need to see all your data transformed into one wholistic dashboard -     <blockquote class="twitter-tweet" data-lang="en">

Assumed audience vs actual audience - Always compare marking data in realtime! Be #agile #adtechANZ pic.twitter.com/AzGwli6g9L

— Stewart Barrett (@stewface) March 15, 2016  

Mumblings

What does ad format do for my brand What are people doing dropping consideration, Is native performing better (or costing more) When should you put in the frequency caps Nivea were tailoring ads to digital / online for video What is the impact of tailoring that to the medium.  

 

Mumblings