Foxtel / tubemogul

Must be a better way to commuiuncate with customers – set a vision 3 years prior and key partners to help us make it to our goal.

Foxtel – wanted to understand how they buY their digital media – better way to do this to reach our customers and prospects more effectively.

$150k to $50 per week in display spend with an increase in conversions

Foxtel – Taking control of the data

What model do you use?

If you had your time again would you do things differently –

Take all stakeholders along with the journey, Make sure to bring the IT department with you slow uptake in that department.

 

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$150k week to $50k and increased #conversion Why you bring media buying in house @Foxtel @TubeMogul #adtechANZ pic.twitter.com/rVxuwid1lc

— Stewart Barrett (@stewface) March 15, 2016

 

 

NOTE:  Please find my crude notes taken from Ad:tech Sydney March 2016. Please excuse any typos as this was written on the fly and with my life is now consumed with my beautiful 5 month old  daughter and work @ROKT. As such this hasn’t been edited, typos and poor autocorrections from my iPad Pro will entail. 

 

 

 

When Foxtel took all media planning/trading in-house 12 months ago, a lot of people wanted them to fail. This joint presentation with TubeMogul and Foxtel’s Chris Smith will detail the journey, objectives, priorities (data, cost efficiency, programmatic creative), learnings and success from Foxtel’s experience in 2015, plus provide insight into their plans for 2016. It will be a valuable learning experience with loads of advice for other brands who are considering the different models of marketing automation.

Takeaways

  1. Australian brands are leading the way in adoption of marketing automation and innovation
  2. How to build a programmatic model that works for your brand – where to start, the different models that exist and what to ask
  3. Projections for marketing automation in 2016

TubeMogul’s advertising software enables the world’s largest brands to streamline their global, cross-channel advertising from a single platform. By improving transparency and leveraging real-time data, our software provides holistic planning tools, analytics and insights across television, video, display, mobile, social and other brand advertising initiatives.

Foxtel is one of Australia’s most progressive and dynamic media companies, directly employing more than 2,800 people, and delivering a diverse subscription television service to both regional and metropolitan areas over cable, satellite and broadband distribution.


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Author: Stewart Barrett

Stewart Barrett is an agile, results oriented data driven digital strategist & business focused online marketer with over 10 years’ experience. Passionate about businesses that challenge and disrupt markets, who is inspired and fascinated by the ever-changing world of digital.

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