Don’t trust the Internet, don’t trust online banking, shopping.

3 large groups

Security, privacy, trust – needs that must be addressed.

Take a moment – stop, look and listen.

NOTE:  Please find my crude notes taken from Ad:tech Sydney March 2016. Please excuse any typos as this was written on the fly and with my life is now consumed with my beautiful 5 month old  daughter and work @ROKT. As such this hasn’t been edited, typos and poor autocorrections from my iPad Pro will entail. 

 

ESET –

Norton 360 human emotion project

What are the competition doing with their content

Is there opportunity on the taste.com.au site .

Perception and perspective

Look at things from a variety of perspectives for the difference audience

There is lots of people involved in the buying process – using content and making sure you know who is engaging with that content.
Content journey –

What is your journey,

Awareness, Engagement, Consideration, Advocacy

Make it relatable to everyday person

Story telling –

Co-create content – get the audience to assist in content creation

On the street – ask them

Relevance –

Meaning – deliver the right content at the right time.

Target based on demographic – and give separate messages for each age group / generation.

“Humans see what they want to see”

Waterfall effect on content – one piece flows onto the next

In the data-driven era where signals trigger dynamic creation of laser one-to-one targeted content, we as marketers and content creators often forget the humans that sit behind the screens and devices where our intent-driven content is served. This presentation delves into the element of perception and perceived place and our role to remember to connect with our audience and not only rely on data to drive results.

 

 

In the data-driven era where signals trigger dynamic creation of laser one-to-one targeted content, we as marketers and content creators often forget the humans that sit behind the screens and devices where our intent-driven content is served. This presentation delves into the element of perception and perceived place and our role to remember to connect with our audience and not only rely on data to drive results.

Takeaways

1.       Talk with your audience, not at them

2.       Like Transformers, there is always more than meets the eye

3.       A single point in time is unique and cannot be repeated


Mumblings
Author: Stewart Barrett

Stewart Barrett is an agile, results oriented data driven digital strategist & business focused online marketer with over 10 years’ experience. Passionate about businesses that challenge and disrupt markets, who is inspired and fascinated by the ever-changing world of digital.

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