The agile enterprise – decisions made in near real time.
Data is silo’d
You might get information all feeding into the one channel so you can make quick decisions
You need to see all your data transformed into one wholistic dashboard –
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— Stewart Barrett (@stewface) March 15, 2016
NOTE: Please find my crude notes taken from Ad:tech Sydney March 2016. Please excuse any typos as this was written on the fly and with my life is now consumed with my beautiful 5 month old daughter and work @ROKT. As such this hasn’t been edited, typos and poor autocorrections from my iPad Pro will entail.
Paid media activity
Case study –
Assumed audience vs actual audience
Always compare this realtime.
Information and insights-fuelled marketing will be the essential tool in the arsenal of the future marketing leaders of Australia and beyond. Data driven decision making will transform to a far more sophisticated way of drawing insights from all marketing and media buying activities which can be analysed and extrapolated in real-time in order to make on-the-fly decisions which can provide a great impact on your marketing ROI.
In this presentation, Rohan Mehrotra from Sparc Media will explain the concept of “information and insights-fuelled marketing” and educate you on how to get ready for this exciting marketing innovation which will lead to a greater understanding of your customers and maximisation of your media buying and marketing budget.