- 3D's of audience targeting
- Behavioural targeting and audience
- Platform agnostic across video / television
Germany's "Miniatur Wunderland" is the world's largest model railway. With over 50,000 feet of track…
Woolworth serves 3mil people each day across 1k supermarkets in ANZ and dominates web traffic for supermarkets
NOTE: Please find my crude notes taken from Ad:tech Sydney March 2016. Please excuse any typos as this was written on the fly and with my life is now consumed with my beautiful 5 month old daughter and work @ROKT. As such this hasn't been edited, typos and poor autocorrections from my iPad Pro will entail. Evolve from commercials to content - move from disruptive to engaging advertising 10 fundamentals of #content #marketing
Think long term How can I sustain it? "Just Instagram it.." https://t.co/lArHsQppaX @kfriedrich #adtechANZ #content pic.twitter.com/5DUtC9WmwY — Stewart Barrett (@stewface) March 14, 2016Conversational: Must be talking to the customers - responding to audience, Toyota brand example - Toyota hilux material add - "SKIP IT... SKIP IT.." Make compelling videos.. Interactivity - Who won, who's text, you decide ERB video on YouTube. Jamie Oliver - choose your own adventure Consistency - Don't focus on timing of content, but the content in content. "Capture your tent poles and string your content throughout the year on these core topics" Bad lip reading - great format of dubbing over content with lip reading. https://m.youtube.com/watch?v=RKOZgQy8qrw Nike - Sustainability - If the audience loves it can you make more of it. Tent pole moments - each of the product launches this are the things we need to focus all attention towards on our content strategy Focus on high attention moment
Learn YouTube’s top strategies for developing digital content. Think long haul, not one commercial at a time. Develop a content strategy to grow loyal customers. Build a sustainable customer base that you can engage in a relationship with.
All the key learning from Ad:tech will be posted here very soon.. In the meantime keep up with @stewface on Twitter for all the updates.