Things that excite & inspire me:
- Moore's Law
- Artificial Intelligence
- Autonomous Cars
- Cryptocurrencies (i.e. Bitcoin)
Things that excite & inspire me:
NOTE: Please find my crude notes taken from Ad:tech Sydney March 2016. Please excuse any typos as this was written on the fly and with my life is now consumed with my beautiful 5 month old daughter and work @ROKT. As such this hasn't been edited, typos and poor autocorrections from my iPad Pro will entail. Evolve from commercials to content - move from disruptive to engaging advertising 10 fundamentals of #content #marketing
Think long term How can I sustain it? "Just Instagram it.." https://t.co/lArHsQppaX @kfriedrich #adtechANZ #content pic.twitter.com/5DUtC9WmwY — Stewart Barrett (@stewface) March 14, 2016Conversational: Must be talking to the customers - responding to audience, Toyota brand example - Toyota hilux material add - "SKIP IT... SKIP IT.." Make compelling videos.. Interactivity - Who won, who's text, you decide ERB video on YouTube. Jamie Oliver - choose your own adventure Consistency - Don't focus on timing of content, but the content in content. "Capture your tent poles and string your content throughout the year on these core topics" Bad lip reading - great format of dubbing over content with lip reading. https://m.youtube.com/watch?v=RKOZgQy8qrw Nike - Sustainability - If the audience loves it can you make more of it. Tent pole moments - each of the product launches this are the things we need to focus all attention towards on our content strategy Focus on high attention moment
Learn YouTube’s top strategies for developing digital content. Think long haul, not one commercial at a time. Develop a content strategy to grow loyal customers. Build a sustainable customer base that you can engage in a relationship with.
Continuing on the Business Foundations Specialization on Coursera I have started to learn the basics on improving business processes. The basic overview on operations is how to increase productivity and deliver higher quality standards, most people see the focus on creating cost efficiencies but it also has a lot to do with the quality of service that is provided at every step of the customer experience. Key concepts include process analysis, bottlenecks, flows rates, and inventory levels, and more.
At 2,000+ software vendors (and rising fast), the marketing technology industry isn’t just dynamic. It’s completely out of control. Email technology is no exception: The plumbing required to make sure your customers get that coupon or white paper to their inbox on time is only growing in complexity. If you’re an email marketer at any level, you need to have a basic grasp of these categories. In one of the most data-driven studies on email marketing ever, VB Insight found nearly 80 percent of email marketers struggle with maintaining or growing their subscribers, among other core challenges. Read more on VentureBeat
Continuing on with the specialisation on project-management this segment takes me through the key principles of project initiating and planning, which will include mapping stakeholders, the scope of work, and the project Work Breakdown Structure. It covers off similar points from my earlier post on Fundamentals of Project Planning and Management and goes through things in more detail with a close correlation to the PMBOK (Project Management Body of Knowledge) guide.
A unique and temporary endeavour, with a stated beginning and end. to create (or change) a specific product or service
The 2015 Advancing Analytics IAPA National Conference brought to us by ADMA was a data science focused one-day conference that delivered global ideas for driving business forward through data and analytics. Here are my "LOOSE" notes madly taken down while trying to take as much of the day in as possible. I also photographed as many of the slides as I could, see the gallery at the bottom of this post. Please excuse typos and half finished sentences, I wanted to get this up asap. (and up at all.. I know what its like!)
Part of Wharton's Business foundations specialisation Introduction to Marketing on Coursera is a perfect initiation for getting to the root of customer decision-making. Key topics include branding strategies, customer-centric marketing strategy, and new market entry. I have included my notes I took throughout the course not just for anyone to read but for my own reference to look back on in future, and to give me an opportunity now to review the course. Firstly a big thanks to Barbara E. Kahn, Peter Fader & David Bell from University of Pennsylvania who put together this course and offered it up to anyone on Coursera
Projects are all around us, both formal & informal. I have engaged in a project management speciality on Coursera starting with Fundamentals of Project Planning and Management with Yael Grushka-Cockayne from University of Virginia. With the aim to learn more about properly managing projects, here is a few learning which I took from the course. What is a project?
A unique set of activities to product a defined outcome within an established time frame using a specific allocation of resources- Harvard Business Review