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Firstly I am sure you are asking what is an “ICO Crowdsale”. I was asking the same thing a few months ago before I knew about this crazy new disruptive space that is Crytopcurrencies. I certainly knew of bitcoin and the crazy ride it has had but I never really took some time to understand it until I watched this documentary "Bitcoin: The End of Money As We Know It" - very inspirational (and scary). After finding bitcoin and then shortly after Etherum, I discovered the world of Altcoins (alternative crypto coins to Bitcoin). When they are released they often do an “ICO” Initial Coin Offering where you invest in the development of the coin similar to how you would invest in a business during an IPO. While watching over a few of these happening the ICONOMI Fund Management Platform really spoke out at me. Brilliant business models to me often involve clipping the ticket (e.g taking a commission) of a transaction that can be automated via platform. One of the reasons I work for ROKT a transaction marketing company. Not to mention the fact that I am also ultra passionate about cryptocurrency at the moment. Iconomi is a European Ether exchange run by Cashila which was a proof of concept showing what the team can deliver. Exactly what you want to see when investing in a Initial Coin Offering (ICO). They are putting this together in order to fund their decentralized open fund management (OFM) platform that aims to make cryptocurrency investment easy and accessible to people from around the world.

The crises of our time, it becomes increasingly clear, are the necessary impetus for the revolution now under way. And once we understand nature's transformative powers, we see that it is our powerful ally, not a force to feared our subdued. - Thomas Kuhn
I can only do so much to explain the platform the best thing to do is get over to the website ico.iconomi.net and read the two whitepapers on what they plan on doing, here is an abstract that really got me excited about the platform.
WHY INVEST IN ICONOMI? ICONOMI is about disruption - the “uberisation” of fund management. We are pairing the business-model fundamentals of the crypto-world and the obvious trend of platform domination with new technological possibilities. Internet, Facebook, Android, Uber - those are all the big stories where it was impossible to invest at the early stages of development. It was either technically not possible (for example with the Internet) or it was only reserved for “big investors”, who in turn reaped all the high profits. We believe that blockchains are game-changers for the investment world, linking those with disruptive ideas directly to those looking for investing opportunities, no matter the skill level or size of investment. Now it is possible to invest in disruptive technologies at the very early stages. ICONOMI’s mission is to attract investors looking for high profits, not possible in the old economy. It will do so through a simple and trustworthy entry point, providing them with excellent experience, which is crucial for keeping them investing in the new economy. With your help, ICONOMI will bring an influx of fresh capital into the distributed economy, providing funding for exciting new projects and boosting the value of digital assets along the way.
  If that doesn't give you enough to get excited about the platform - just look at the returns based on simulated performance of a CTF, based on the realised prices of 9 cryptocurrencies in the first half of 2016. Yes.. that is a 4x return on investment, not your average 8-25% return from the stock market. IT'S A 400% RETURN. People would be crazy not to invest in a platform that creates these sort of returns.   Screen Shot 2016-09-12 at 6.08.42 PM At the time of publishing they have raised over $4.4 Million USD and it was very promising to see the team very conservatively using capital while on the road building presence for the brand at the Pirate Summit in Germany. 2ocyWv1  

[PLEASE TAKE THE FOLLOWING WITH A GRAIN OF SALT - I am not a financial planner, and this is not financial advice] If you need more of a reason to invest in this business, my extremely rough back of the envelope estimate. Being able to clip the ticket of millions upon millions worth of investments the revenue potential is huge. Looking at the "average mutual fund fee" google tells me it is 1.25% fee. If they can just get to 10% of size of the #1 mutual fund in the US that is $26 billion (Source: Forbes).  That is a $32.5 million dollar revenue return per year. The ceiling for the ICO is $21 million dollar maximum investment, if 70% of that revenue would be go back to users and lets assume 50% of profit goes to operational costs, that is $11.375 million per year return from the initial investment of $21 million (ICO funding ceiling limit) per year!. Obviously we wont see this in the first year, but if we can see this in 5-10 years its an incredible investment to make now!

If you asking where do I signup just go to the ICO website.

  ICO5408LFbE29PmcqKrNXC3z1H7GUmzdM72ICONOMI

Mumblings

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Sensation 1st keynote by @JuliaWhiting3 content must serve a purpose, giveback, be authentic & personal#adtechANZ pic.twitter.com/KDOBc6laak

— Stewart Barrett (@stewface) March 15, 2016 New York Times - Creating cut through with compelling content - The art of story telling through "brand studio" stories that influence the influential Native advertising lets you reach unique niche audiences - get placed within topical pieces Let brand give something back to their audience.   <blockquote class="twitter-tweet" data-lang="en">

End of interruptive marketing - Global growth of ad blocking is 41% 2014-15#adtechANZ @nytimes pic.twitter.com/4xZqEr00hv

— Stewart Barrett (@stewface) March 15, 2016   Proliferation of content End of interruptive marketing Global growth of ad blocking is 41% 2014-15 Audience expects marketing to be integrated $313 billion spend by 2020 on content marketing 30% of budgets spent on content marketing - 77% B2C and 76% B2B The future of content marketing Hero / core > always on programming Distribution Brand alignment Context    

Mumblings

Foxtel / tubemogul Must be a better way to commuiuncate with customers - set a vision 3 years prior and key partners to help us make it to our goal. Foxtel - wanted to understand how they buY their digital media - better way to do this to reach our customers and prospects more effectively. $150k to $50 per week in display spend with an increase in conversions

Foxtel - Taking control of the data What model do you use? If you had your time again would you do things differently - Take all stakeholders along with the journey, Make sure to bring the IT department with you slow uptake in that department.   <blockquote class="twitter-tweet" data-lang="en">

$150k week to $50k and increased #conversion Why you bring media buying in house @Foxtel @TubeMogul #adtechANZ pic.twitter.com/rVxuwid1lc

— Stewart Barrett (@stewface) March 15, 2016    

Mumblings

The agile enterprise - decisions made in near real time. Data is silo'd You might get information all feeding into the one channel so you can make quick decisions You need to see all your data transformed into one wholistic dashboard -     <blockquote class="twitter-tweet" data-lang="en">

Assumed audience vs actual audience - Always compare marking data in realtime! Be #agile #adtechANZ pic.twitter.com/AzGwli6g9L

— Stewart Barrett (@stewface) March 15, 2016  

Mumblings

What does ad format do for my brand What are people doing dropping consideration, Is native performing better (or costing more) When should you put in the frequency caps Nivea were tailoring ads to digital / online for video What is the impact of tailoring that to the medium.  

 

Mumblings

Jean Thomas - Vino Mofo Brands that use data to drive insights - Buzz products created a fridge for budlight - data and replenishment - realtime data in your time. US market 70% consumption in home, most marketing dollars spent for venues Product shows how beverages inside the fridge Marketing opportunities to understand when some people are running low on drinks in the fridge and send a coupon Created relationships with beer delivery services Hundreds of thousand of products in the home. What can be done to push the marketing envelope What temperature do people like to drink there beer at Understand how people are using your product in realtime <blockquote class="twitter-tweet" data-lang="en">

Companies using data to inform casting decisions in China @mattdamon_ #panel @vinomofo @aryehaussie #adtechANZ pic.twitter.com/MyugixweHZ

— Stewart Barrett (@stewface) March 15, 2016  

Mumblings

Users are searching less and discovering more. Narcos - Wouldn't search for because you didn't know it existed. Users are spending much less time searching Amazing experiences are what power us Story works - BBC decision about content, sport and innovation

   

Mumblings

Marketing companies spending more on analytics Price promo motions drive short term increase in sales No ROI on TV / Print. Correlate purchase intention in base sales Move 1% of the "makes your skin soft" term which will give a dollar value from sales.

 

Mumblings