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ALL CATEGORIES
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Book Collection
1
Business
6
Interesting Finds
10
Learnings
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Mumblings
3
Photography
15
Quotes
47
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Workflow & Productivity

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Sensation 1st keynote by @JuliaWhiting3 content must serve a purpose, giveback, be authentic & personal#adtechANZ pic.twitter.com/KDOBc6laak

— Stewart Barrett (@stewface) March 15, 2016 New York Times - Creating cut through with compelling content - The art of story telling through "brand studio" stories that influence the influential Native advertising lets you reach unique niche audiences - get placed within topical pieces Let brand give something back to their audience.   <blockquote class="twitter-tweet" data-lang="en">

End of interruptive marketing - Global growth of ad blocking is 41% 2014-15#adtechANZ @nytimes pic.twitter.com/4xZqEr00hv

— Stewart Barrett (@stewface) March 15, 2016   Proliferation of content End of interruptive marketing Global growth of ad blocking is 41% 2014-15 Audience expects marketing to be integrated $313 billion spend by 2020 on content marketing 30% of budgets spent on content marketing - 77% B2C and 76% B2B The future of content marketing Hero / core > always on programming Distribution Brand alignment Context    

Mumblings

Foxtel / tubemogul Must be a better way to commuiuncate with customers - set a vision 3 years prior and key partners to help us make it to our goal. Foxtel - wanted to understand how they buY their digital media - better way to do this to reach our customers and prospects more effectively. $150k to $50 per week in display spend with an increase in conversions

Foxtel - Taking control of the data What model do you use? If you had your time again would you do things differently - Take all stakeholders along with the journey, Make sure to bring the IT department with you slow uptake in that department.   <blockquote class="twitter-tweet" data-lang="en">

$150k week to $50k and increased #conversion Why you bring media buying in house @Foxtel @TubeMogul #adtechANZ pic.twitter.com/rVxuwid1lc

— Stewart Barrett (@stewface) March 15, 2016    

Mumblings

The agile enterprise - decisions made in near real time. Data is silo'd You might get information all feeding into the one channel so you can make quick decisions You need to see all your data transformed into one wholistic dashboard -     <blockquote class="twitter-tweet" data-lang="en">

Assumed audience vs actual audience - Always compare marking data in realtime! Be #agile #adtechANZ pic.twitter.com/AzGwli6g9L

— Stewart Barrett (@stewface) March 15, 2016  

Mumblings

What does ad format do for my brand What are people doing dropping consideration, Is native performing better (or costing more) When should you put in the frequency caps Nivea were tailoring ads to digital / online for video What is the impact of tailoring that to the medium.  

 

Mumblings

Jean Thomas - Vino Mofo Brands that use data to drive insights - Buzz products created a fridge for budlight - data and replenishment - realtime data in your time. US market 70% consumption in home, most marketing dollars spent for venues Product shows how beverages inside the fridge Marketing opportunities to understand when some people are running low on drinks in the fridge and send a coupon Created relationships with beer delivery services Hundreds of thousand of products in the home. What can be done to push the marketing envelope What temperature do people like to drink there beer at Understand how people are using your product in realtime <blockquote class="twitter-tweet" data-lang="en">

Companies using data to inform casting decisions in China @mattdamon_ #panel @vinomofo @aryehaussie #adtechANZ pic.twitter.com/MyugixweHZ

— Stewart Barrett (@stewface) March 15, 2016  

Mumblings

Users are searching less and discovering more. Narcos - Wouldn't search for because you didn't know it existed. Users are spending much less time searching Amazing experiences are what power us Story works - BBC decision about content, sport and innovation

   

Mumblings

Marketing companies spending more on analytics Price promo motions drive short term increase in sales No ROI on TV / Print. Correlate purchase intention in base sales Move 1% of the "makes your skin soft" term which will give a dollar value from sales.

 

Mumblings

NOTE:  Please find my crude notes taken from Ad:tech Sydney March 2016. Please excuse any typos as this was written on the fly and with my life is now consumed with my beautiful 5 month old  daughter and work @ROKT. As such this hasn't been edited, typos and poor autocorrections from my iPad Pro will entail.    Evolve from commercials to content - move from disruptive to engaging advertising 10 fundamentals of #content #marketing

Topical valuable and relatable content is key Michael shanks Sochi video that went viral Rhettandlink - YouTube viral video creators - https://www.youtube.com/user/RhettandLink "When people share this, what 10 words will they use to describe it to their friends" Discoverability - trending and evergreen Geico example - scape goal example "It's what you do.." https://www.youtube.com/watch?v=U-EZizbG7ms Ensure a good split of evergreen plus trending topics Stereotypes but dude perfect - great content PepsiCo ad on football with in uk with projected field and drones     Conversational: Must be talking to the customers - responding to audience, Toyota brand example - Toyota hilux material add - "SKIP IT... SKIP IT.." Make compelling videos.. Interactivity - Who won, who's text, you decide ERB video on YouTube. Jamie Oliver - choose your own adventure Consistency - Don't focus on timing of content, but the content in content. "Capture your tent poles and string your content throughout the year on these core topics" Bad lip reading - great format of dubbing over content with lip reading. https://m.youtube.com/watch?v=RKOZgQy8qrw Nike - Sustainability - If the audience loves it can you make more of it. Tent pole moments - each of the product launches this are the things we need to focus all attention towards on our content strategy Focus on high attention moment  
Learn YouTube’s top strategies for developing digital content. Think long haul, not one commercial at a time. Develop a content strategy to grow loyal customers. Build a sustainable customer base that you can engage in a relationship with.

Learnings