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Part of Wharton's Business foundations specialisation Introduction to Marketing on Coursera is a perfect initiation for getting to the root of customer decision-making. Key topics include branding strategies, customer-centric marketing strategy, and new market entry. I have included my notes I took throughout the course not just for anyone to read but for my own reference to look back on in future, and to give me an opportunity now to review the course. Firstly a big thanks to Barbara E. Kahn, Peter Fader & David Bell from University of Pennsylvania who put together this course and offered it up to anyone on Coursera

Learnings